Liberate our minds, innovate and embrace change, advance hand in hand, and jointly build a better home.

On the morning of February 11, Yin Ying Company held its 2019 Work Mobilization Meeting and the 22nd Session of the 4th Employee Congress. At the meeting, General Manager Li Zhongmin, on behalf of the Board of Directors and the Supervisory Board, presented the 2019 work plan to the delegates and delivered a work mobilization speech.

Based on an assessment of the current economic situation and leveraging our own strengths, we jointly defined the company’s overall approach, key objectives, mission, vision, and values for 2019.

Overall approach:

Liberate our thinking, embrace innovation and seek change, and carry out the “Quality Enhancement” initiative in depth. Develop sound, long-term plans, strengthen our independent innovation capabilities, optimize our product structure, enhance management standards and operational efficiency, and inject new vitality into our development. Continue to intensify efforts in technological upgrades and market expansion, striving to achieve an output value of 300 million yuan and making our enterprise stronger and bigger.

Company Mission:

Dedicated to the development of industry-leading commercial cooking equipment, with customer satisfaction as our enduring pursuit.

Company Vision:

Lead the industry and forge a century-old Silver Eagle; empower our employees and build a better home.

Company Values:

People-oriented, virtue first; operate with integrity and give back to society.

Next, General Li shared his views on how all Yinying employees can fulfill their mission, realize their vision, and demonstrate their own value through hard work.

We must liberate our minds and achieve a unified understanding. While carrying forward our fine traditions, we should vigorously promote positive energy, continuously boost organizational vitality, formulate a long-term development plan for Yin Ying, innovate management approaches, and actively implement a new model of excellence performance management. We will also develop industry-leading commercial cooking equipment, ensuring that every customer is satisfied, enabling Yin Ying to grow and thrive, and making our Yin Ying home even more beautiful.

Embrace innovation and embrace change, breaking free from old patterns and constraints. Be bold in transforming and innovating, and carry forward the spirit of the “eagle’s rebirth”—just like an eagle, courageously undergoing the pivotal transformation in your life. Shed those claws that have lost their sharpness, pluck away the heavy, cumbersome, and cumbersome feathers, gather your strength, and then run and soar anew. For the development of the Silver Eagle, we must possess the determination and courage to dare to seek change—and the keen spirit to take on responsibilities with boldness.

Rooted firmly among the people, we will fully harness the enthusiasm, initiative, and creativity of all employees, uniting their collective strength into an unstoppable force. Working together with one heart, weathering storms side by side, advancing hand in hand, and forging ahead bravely—let’s treat Yin Ying as our own home, make Yin Ying’s community even better, fulfill our mission, realize our life’s true value, and repay our employees and society.

Then, General Manager Li offered suggestions from five aspects—sales and after-sales service, technology, production, quality, and supply—to serve as the guiding direction for each department’s work in 2019.

He pointed out: Faced with the responsibilities entrusted to us by the times, the high expectations and aspirations of the vast workforce for a better life, leaders must take the lead, Party members must set the example, and employees must act consciously. To fulfill our mission, realize our vision, and demonstrate our value, we must strive diligently to better achieve the “Silver Eagle Dream,” build a century-old Silver Eagle, and create a beautiful home.

Finally, I wish everyone a smooth and successful year ahead, good health, and fulfillment in all your endeavors.