Silver Eagle

18

2020-08

The Development and Reform Commission of Zhangqiu District conducted an on-site inspection of the construction status of the “Jinan Engineering Research Center.”

On the morning of August 11, 2020, Gao Yinhe, Director of the Development and Reform Commission of Zhangqiu District, along with a delegation of three members, conducted an on-site inspection of the “Jinan Smart Commercial Kitchen Equipment Engineering Research Center” applied for by “Yinying.” Li Zhongmin, General Manager of “Yinying” Company, Jiao Nianlei, Chairman of the Board, and relevant personnel from the Engineering Research Center accompanied and hosted the visit. After listening to a briefing on the construction status of the “Center,” the delegation led by Director Gao toured the Engineering Research Center, the inspection and testing facilities, the prototype testing rooms, the workshop production area, and the user experience hall. They praised the achievements made in the center’s construction and also offered suggestions for further improvements.

2020-08-18

The Development and Reform Commission of Zhangqiu District conducted an on-site inspection of the construction status of the “Jinan Engineering Research Center.”

18

2020-08

The First Congress of the Zhangqiu District Science and Technology Association was successfully held.

On August 14, 2020, the First Congress of the Science and Technology Association of Zhangqiu District was successfully held at the District Party Committee’s Party School. The congress reviewed and summarized the association’s work over recent years, clearly defined the goals and key tasks for the next five years, and elected the first committee of the Zhangqiu District Science and Technology Association. It called upon all science and technology workers across the district to remain true to their original aspirations, keep their mission firmly in mind, forge ahead in the new era, and make fresh contributions, thereby pooling their wisdom and strength to accelerate Zhangqiu’s vigorous rise and play a leading role in innovation-driven development for the provincial capital. Meng Xuefeng, Deputy Secretary of the District Party Committee; Chai Qide, Vice Chairman of the District People’s Congress; Jiang Qi, Deputy District Mayor; and Han Jun, Vice Chairman of the District Political Consultative Conference, attended the congress to offer their congratulations. Lu Lailiang, member of the Party Leadership Group and Vice Chairman of the Jinan Science and Technology Association, was invited to attend the opening ceremony. Nearly 130 representatives from various sectors across the district participated in the congress. Lu Lailiang, on behalf of the Jinan Science and Technology Association, extended his congratulations on the convening of the congress. He pointed out that in recent years, under the strong leadership of the District Party Committee and District Government and with the robust support of all sectors of society, the Zhangqiu District Science and Technology Association has consistently focused on the central tasks and served the overall situation, conscientiously fulfilling its “four services” responsibilities. It has united and guided science and technology workers throughout the district to actively engage in the main battlefield of economic development and the new practice of transforming old and new growth drivers, achieving remarkable results through extensive and effective efforts. First, it has achieved significant outcomes in serving innovation-driven development. Adhering to the principle of “flexible introduction” of talent, the association has accelerated the establishment of academician and expert workstations, having now set up 10 academician workstations and 6 expert workstations. It has also helped achieve new breakthroughs in rural revitalization efforts. The “Science and Technology Small Courtyard” project—established around the concepts of “science popularization base, talent hub, and demonstration base”—has been recognized by the Provincial Science and Technology Association and selected as a flagship reform project. The inauguration ceremony of Zhangqiu’s first “Science and Technology Small Courtyard,” along with its science education base experience event, was honored as an outstanding activity during the 2019 National Science Day in Shandong Province and received commendation from the Provincial Science and Technology Association. Second, its science popularization brand initiatives have taken the lead among science and technology associations in the city, province, and even nationwide. It has organized three consecutive “Science Photography Contests” and participated in the Provincial Science and Technology Association’s science popularization creation contest, ranking among the top in the province in both quantity and quality of awards received, earning the Provincial Outstanding Organization Award. Third, its ability to connect with and serve science and technology workers has continuously improved. The association has established a system for district-level association leaders to closely engage with grassroots science and technology workers, and the methods and means by which the association serves these workers have become increasingly diversified. The coverage of grassroots science and technology associations and related work has continued to expand, enhancing the cohesion and influence of the association. Meng Xuefeng, on behalf of the District Party Committee and District Government, expressed warm congratulations on the convening of the congress and extended sincere greetings and high respect to all delegates and science and technology workers who have worked diligently on all fronts across the district. The congress adopted the work report titled “Strengthening Mission Responsibility, Serving Innovative Development, and Uniting and Leading All Science and Technology Workers to Strive for Zhangqiu’s Vigorous Rise and Play a Leading Role in Innovation-Driven Development for the Provincial Capital,” presented to the congress by Dong Kuan, Party Secretary and Chairman of the Zhangqiu District Science and Technology Association. Through voting, the congress elected 36 members to the first committee of the Zhangqiu District Science and Technology Association. At the subsequent first plenary meeting of the first committee of the Zhangqiu District Science and Technology Association, 13 standing committee members and a new leadership team were elected. Dong Kuan was elected as Chairman of the District Science and Technology Association, while Sun Shaofen and Wang Yong were elected as Vice Chairmen, and Jiao Nianlei, Hu Yanping, and Zhu Changzheng were elected as part-time Vice Chairmen. Jiao Nianlei, Vice Chairman of the “Yinying” Science and Technology Association, was elected as a part-time Vice Chairman of the District Science and Technology Association.

2020-08-18

The First Congress of the Zhangqiu District Science and Technology Association was successfully held.

15

2020-08

The "High-Quality Shandong Zhangqiu Enterprise Growth Support Program" kicked off with great enthusiasm, and employees from Yin Ying Company attended the event.

On August 14, 2020, the second session of the “Good Products Shandong Zhangqiu Enterprise Growth Support Program” kicked off with great enthusiasm at the Rural Revitalization Service Center in Diaozhen Subdistrict, Zhangqiu District. The theme of this session was “1688 Live Streaming + 1688 Platform Title Optimization,” and more than 30 companies participated in the training. This training covered two main aspects: optimizing product titles on the 1688 platform and conducting online live streaming. First, the instructor provided a detailed explanation on product title optimization, including practical exercises on how to write effective titles and select keywords. The instructor elaborated on several key points, such as how to craft compelling titles, how to choose the right keywords for titles, and the importance of keywords. In particular, the instructor outlined four different approaches for selecting keywords, offering specific guidance tailored to the needs of businesses on-site. Next, the instructor explained how to conduct industrial product live streaming on the Alibaba platform and highlighted the benefits that live streaming can bring to enterprises, opening up new sales channels for businesses. The company “Yingying” sent representatives to participate in the training.

2020-08-15

The "High-Quality Shandong Zhangqiu Enterprise Growth Support Program" kicked off with great enthusiasm, and employees from Yin Ying Company attended the event.

10

2020-08

Shandong Provincial Institute of Standardization Holds a Professional Competency Training Workshop for Standardization Professionals.

On August 7, 2020, the Shandong Provincial Institute of Standardization held a specialized training session on competency for standardization practitioners—Enterprise Standard Compliance Management—in Jinan. Over 100 enterprise standardization professionals from across the province attended the training. This training session was designed with a focus on the practical needs of enterprise standardization work, placing particular emphasis on interpreting the policies and requirements related to the supervision and inspection of enterprise standards—topics of great concern to enterprises. The course covered a wide range of topics, from the requirements set forth in laws and regulations such as the "Standardization Law" and the "Shandong Province Standardization Regulations," to the latest policies on supervision and inspection, frequently encountered issues in publicly available standards, and strategies and recommendations for enterprise standard compliance management. The training adopted a variety of teaching methods, including theoretical lectures, case sharing, and on-site discussions, providing a systematic and comprehensive learning experience. The training helped participants gain a clear understanding of the policy requirements for enterprise standard supervision and inspection, master techniques for managing the entire lifecycle of enterprise standards, and lay a solid foundation for enterprises to carry out self-declaration and public disclosure of standards in a lawful and compliant manner. It received unanimous praise from the participants. Yingying Company sent representatives to attend the training.

2020-08-10

Shandong Provincial Institute of Standardization Holds a Professional Competency Training Workshop for Standardization Professionals.

10

2020-08

“Yin Ying” Holds a Special Training Session on “Enterprise Internet Transformation and Digital Marketing in the Context of the Pandemic”

To address the challenges enterprises face during their internet transformation and enhance their ability to integrate online and offline marketing efforts, on August 7, Yin Ying invited Professor Liu Yang and his team of experts to conduct a special training session titled “Enterprise Internet Transformation and Digital Marketing in the Context of the Pandemic.” A total of 15 participants from relevant departments attended the session. Professor Liu provided insights from five key perspectives on what enterprise internet transformation entails and the critical issues that need to be addressed throughout the process. He emphasized that to achieve a fundamental restructuring of enterprise value, it is essential to fully integrate online and offline channels, thereby boosting efficiency, reducing costs, rethinking customer understanding, redefining products, and leveraging customer feedback to create best-selling products. Additionally, he highlighted the importance of digitizing customer resources, tiering distributors, and fostering community engagement among them; building CRM systems and collaborative frameworks; and establishing clear divisions of labor between online and offline channels based on driving processes. At the conclusion of the training, General Manager Li Zhongmin urged the online sales department to proactively embrace change. In response to the increasingly severe conflicts between online and offline channels, he called for the development of practical solutions and rational recommendations to ensure synchronized growth of both online and offline operations, thus opening up new avenues for integrated innovation.

2020-08-10

“Yin Ying” Holds a Special Training Session on “Enterprise Internet Transformation and Digital Marketing in the Context of the Pandemic”

15

2020-07

The symposium on the Zhangqiu District Federation of Trade Unions’ “Pursuing Education and Realizing Dreams” initiative was held at Yin Ying Company.

2020-07-15

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